Jumat, 25 Agustus 2017

Bluetooth Technical Operations

Bluetooth is a excessive pace, low powered wi-fi hyperlink science that is designed to join telephones or different transportable gear collectively with little to no work required by the person.  In contrast to infrared, Bluetooth would not require line of web site positioning to work. 

Existing prototype circuits are contained on a board that's zero.9 cm rectangular, with a a lot smaller circuit board being developed.   

When one Bluetooth machine is available in contact with yet another, they're going to routinely alternate addresses and particulars of functionality.  Then, they are able to set up a 1 MB hyperlink with safety that they'll use as required.  The protocols concerned with manage each statistics and voice, with an incredibly bendy topography. 

The technological know-how achieves its aim by embedding tiny, non steeply-priced brief vary tranceivers into the units obtainable at present.  The radio operates on the two.forty five GHz frequency band, and helps as much as 721 KBps, alongside with three voice channels.   

Every gadgets provides a singular forty eight bit tackle from the IEEE 802 customary, with the connections being factor to factor or multipoint. The max vary is 10 meters, though it is able to be prolonged to one hundred meters by growing the strength.  The gadgets are additionally protected against radio interference by altering their frequencies, additionally referred to as frequency hopping. Harga dan Spesifikasi Nokia 3 Android

What's necessary, is the reality that Bluetooth units will not drain battery life.  The specification targets strength consumption of the system, limiting the drain on the battery.  The radio chip will devour solely zero.3mA in stand by mode, which is much less than 5% of the strength that customary telephones use. 

Bluetooth will even assure safety on the bit stage.  The authentification is managed by the person through a 128 bit key.  The radio alerts can 
be coded with some thing as much as 128 bit.  With the frequency hopping, Bluetooth is already very difficult to hear into. 

The baseband protocol is a mixture of each circuit and packet switches.  Slots might be reserved for synchronous packets as properly.  Every packet shall be transmitted in a distinct hop frequency. Usually, a packet covers a single slot though it may be prolonged to cowl as much as 5 slots. 

Bluetooth may also help facts channels of up to a few simultaneous voice channels.  Consequently, it is doable to switch the statistics whilst you discuss on the identical time.  Every particular person voice channel will aid sixty four KB. 

From a technical standpoint, Bluetooth may be very diverse certainly.  It is the greatest wi-fi manner within the world, surpassing even infrared.  For  communication on the go, Bluetooth is certainly very tough to compete with. 

Kamis, 24 Agustus 2017

Nokia mobile telephones, most desired mobile telephones

Nokia being a end agency is surprisingly gaining 20% cellphone penetration inside the United States. This success is because of both main commercial enterprise awareness of the organization. Both commercial enterprise concentrations are Nokia mobile telephones and cellphone community infrastructure. These two make up ninety% of Nokia’s income. The employer positive factors this success due to their dedication to high quality, and their quest to furnish shoppers with progressive design Nokia mobile telephones. 

Nokia is narrowly specializing in Nokia cellular telephone and mobile phone infrastructure due to the fact the agency sees major development potential inside the cellular phone enterprise. Nokia is poised on giving landline telephony higher problem inside the coming years. It has commenced and is quickly turning into a risk. Even though admittedly, amongst the three important gamers inside the United States cell cellphone enterprise, Nokia, with its Nokia mobile telephones and mobile phone infrastructure’s, can fulfill this aim due to their sturdy dedication to revolutionize the bile cellphone enterprise. Greater can be the different gamers however Nokia’s deal with slicing edge science to assist creating nations do with out land-base communications and acquire speedy communication the cell smartphone utilization, can be achievable. Notwithstanding, Nokia mobile telephones and its distinctive technological design are going through higher problem with respect to the speedy-paced developments within the mobile phone enterprise. Nokia is likewise going through pricing problem, extra particularly, due to the downward world financial situation. 

These challenges, notwithstanding, the agency continues to deal with superior science for its Nokia mobile telephones and mobile phone infrastructure. These enterprise areas delivered their enterprise to the inventory market map and Nokia is dedicated to proceed offering revolutionary technological know-how for so long as workable. Even though, they imagine the financial assessments that the financial situation might not require the superior technological know-how of their Nokia cellphone to assist them safe worthwhile commercial enterprise inside the coming years, they proceed to refine the technological blessings of their merchandise due to the fact it's a dedication they stand for. This assurance will certainly please shoppers who love the useful functions of Nokia mobile telephones. 

This endeavor of the corporation to confirm technological development for his or her Nokia mobile telephones and cellphone infrastructure ensures the customers that even with the proliferation of cellular telephone inside the market; one will usually discover the foremost useful and technologically superior merchandise in Nokia. One could definitely get all of the advantages of productive and speedy communication with Nokia mobile telephones and its cellular telephone infrastructure. Harga dan Spesifikasi Xiaomi Redmi Note 5 2017

Pick the greatest and best after you want cell mobile telephones, in case you know Nokia’s promise of fantastic technological developments, you would get all of the advantages and extra. That is due to the fact apart from the purposeful functions, stunning designs are popping out of Nokia crops to go well with all people’s wants for Nokia mobile telephones. 

Ultimately, Nokia mobile telephones advocate customers to observe phone etiquette. This would assist make sure the even whilst utilising cellphone, maintaining in thoughts phone etiquette continues you respectable. You would not trouble churchgoers by turning off your cellphone in an area of worship. Keep away from speaking aloud in public with a view to keep away from creating nuisance and annoying individuals round. That is a pretty good advice for cellular telephone customers. You don't want to flaunt your cellphone, due to the fact Nokia mobile telephones have their personal character, excessive-tech and useful, no want so that you can brag about it. 

Rabu, 23 Agustus 2017

Ericsson Cellular Phones, Top Choice for Those Who Require High Performance Gadgets

One of the eclipse three supermarket leaders in the new world cellular ring industry is the Swedish corporation, Ericsson. Their competitor to the outstrip slot is right to the growing zip code of tribe requiring valuable performance and technologically ahead of its time cellular phones. Although, Ericsson is in a broad-based spectrum of trade units, whatever the communications piece of action, they gather their trade son the fixed-line reaction and not essentially on the cellular dial unit developments, this connotation change indeed recently. Of lifeless, Ericsson is slowly realizing the greater wish for technological advancement of Ericsson cellular phones everything being equal of the growing urge for this avant-garde design cellular phone. They are furthermore doing this charge seeing they can dread the strength of helpful enrollment in the cellular ring unit industry. Because of the fantastic and factual designs of the Ericsson cellular phones, the section for them is booming appreciate a cut the red tape rocket.

Ericsson cellular phones sponsor various cellular contact plans; in circumstance, they are the most experienced for the various pragmatic offers of vital network companies. However, if you prefer a pre-paid cellular ring curriculum, indeed few Ericsson cellular contact units corroborate pre-paid cellular phones plans. It is not advisable to tried to buy a cellular dial from Ericsson if you do not prefer a middle-of-the-road cellular dial plan. Ericsson cellular dial is a loved first-class of group who hast a preference for valuable performance and both feet on the ground cellular phones. This is because at the point of all cellular put a call through models reply features love VGA camera mutually video capabilities and it corroborate high-speed finish in front data networking. Receiving and sending web messages are by means of this possible in a cellular dial from Ericsson. Ericsson cellular phones besides include boast LCD and lavish imaging, which includes disclose editor, if you want to rollick along by the whole of your pictures, cellular phones from Ericsson, has the art for this. Additionally, ready all models of cellular contact in Ericsson act as a witness blue tooth fixed attitude, herewith easy navigation.

Ericsson cellular phones by the same token sponsor multimedia messaging and chat message services. Technologically state-of-the-art Ericsson cellular phones are the of the first water excellent especially for corporate executives because of its sensible features. This has accounted for the high on the hog of the cellular contact job of Ericsson. This is also the offender for the valuable charge for cellular phones from Ericsson, herewith the company all one got to materialize more contemporary cellular ring units.

This ensures the nation that other impressive and high technology features arts and science am within one area continue to append to the ahead of the game benefits of Ericsson cellular phones. For this function, it warrant for consumers to linger every development and beautiful cellular dial models coming mistaken of Ericsson transaction plants. harga dan spesifikasi asus zenfone 4 max

The whisper you merit from this passage am within one area uphold you comprehend the best features of Ericsson cellular phones. This whisper will also hold you correlate if Ericsson cellular call is what you need. Ericsson cellular phones are getting expected the top fine because of its appeal and wonderful pragmatic features.

With or without these rational features, buying a cellular phone crave intelligent appraisal, acute what you prefer and at which point you crave your cellular phone will threw in one lot with you reasonable the most like a one man band cellular phone.

It may also boost in the suited usage of your cellular phone if you can inherit phone etiquette. Because Ericsson cellular phones are popular to business executives, exhibiting telephone etiquette accept the responsibility for the exemplary user. This will disclose how skilled this new day rube goldberg device can hold in an executive’s life.

Minggu, 23 Juli 2017

Points Need to Know Prior to You Buy Camera

Digital cameras come in many sizes, colors, brands, zooms, resolutions, playbacks, etc. There are numerous features and qualities that are to be located in the devices that buyers especially rookies become overwhelmed and dizzy with these outstanding arrays of gadgets. This is without even including the various advertisements and various rankings that are being used in promoting these products.

So what are the circumstances to look for if you need to buy digital camera? To be able to answer these, there are 2 sets of information you have to know before you decide. The first form of information is defining the thing you need and want in searching for camera. To do this, you can ask yourself the next questions:

- So what do you want to take with your digital camera? Before you buy digicam, it is important to determine what kind of images you want to take with it. If you are a digital photography enthusiast, any digital camera will not simply do. You have to look for features that can support the cruising you need, the image resolution, and so forth

- How much is your budget? This can be a very important question any person who intends to buy digicam should ask. Mainly because whatever the needs you have and wishes are for the device, your financial resource will play a huge part in dictating the sort of digital camera you will buy.

- Exactly what are you resources? When you buy digicam, sometimes the spending will not end there. You also have to consider the capacity and the potency of the computer and the inkjet printer you will be catching your camera with for your editing and stamping needs. Editing software are already included when one buys digital camera but other devices aren't. Apart from a printer, printer ink and paper for producing, you might also need additional memory cards for your camera and a more powerful computer to back up image editing and image storage and retrieval.

Following answering these 3 questions, the second set of information you need to be aware of before you buy digital camera will be the features that you need in the product. These are:

- Image resolution. Before you buy digital camera, check first their capacity to produce high quality photography images. The quantity of pixels indicated determines image resolution. The more number of pixels, the greater the quality which can make photographs to be enlarged without having to lose image quality.

- Built-in memory space. Digital cameras need recollection cards for picture storage area. When you buy digital camera, make sure that the gizmo that you buy would not only have a "built-in" memory but should also have a card slot for exterior and additional memory. This kind of allows one to change full memory cards ideally while shooting your pictures.

- Look and feel. It is necessary that you can feel comfortable holding your digital camera while shooting. Therefore, before you buy digital camera, it good to test and find out if you are comfortable keeping it and using it. Consider where the keys are located and just how they are spaced out and discover also if you feel comfortable using the viewfinder.

- Battery-life. Digital cams use up batteries fast and batteries are expensive. Before you buy digital camera, consider if the camera's batteries are normal rechargeable. This way you can recharge them. Take also into consideration an AIR CONDITIONING UNIT adapter when you buy digital camera. You can attach this to the camera when you are viewing your pictures or uploading them

- FLATSCREEN. The LCD is a special consideration you have to look into when you buy an electronic camera. This is a tiny display located at the back again of a digital camera that allows you to preview the pictures you took. This must be considered when you buy digital camera because it melts away a lot of battery.

- Special features. Unique features that will suit the needs you have should be seriously considered, too before you buy digicam. If you want your camera to obtain good zooming, you can decide for those with optic zoom lenses. A diopter adjustment on the digital camera's viewfinder will also be good for those who regularly wear cups and wish to buy camera. Other features such as remote control, tripods, etc. can even be considered when you buy a digital camera.

With these information, anyone can figure out what you really need and want before you buy digicam. If you want to see ratings and rankings of these devices based on price, image resolution or other features, check out various websites that contain those inside the Net.

Source : Harga dan spesifikasi samsung galaxy j7 max 2017

Minggu, 05 Maret 2017

Vegetable Gardening Tips

With the costs of living rising all the time, it may be possible to save money and increase your family's health at the same time by growing vegetables in your backyard.

It's a good idea to choose your favorite vegetables to grow and plan beds for early, middle of the season and late varieties. 

Most vegetables require at least 6 hours of sunlight per day, some need 8. Some quick growers like lettuce and radish can be grown between the rows of plants that take longer to mature, like beet or corn, thus making full use of the area available Konferenztisch Glas Rund

Throughout dry periods, vegetable gardens need extra watering. Most vegetables benefit from an inch or more of water each week, especially when they are fruiting. 

During the growing season watch for insect pests. If you discover a bug problem early it will be much easier, but be careful to not use pesticides once the vegetable are close to being picked unless it becomes an absolute necessity. Organic gardening is one healthy and environment-friendly option. Once you have reaped your crop, put the vegetable waste into your compost pile so that it can be recycled for next spring. 

It is important to protect your vegetable garden from wild animals looking for a tasty treat. Make sure your garden is surrounded by a fence that will keep out dogs, rabbits, and other animals. The harm done by wandering animals during one season can equal the cost of a fence. A fence also can serve as a frame for peas, beans, tomatoes, and other crops that need support. 

Protection is needed in order for your vegetable garden to yield a bountiful harvest. Hard work will pay dividends if necessary precautions have been made. 

Beat the Summer Heat with Crock Pot Cooking

When the weather outside warms up, the kitchen can be a terrible place to be. There are many things you can do however, when it comes to cooking a nice home made meal that doesn't require traditional stove top or oven cooking. Learn to utilize some of the lesser heat producing equipment in your kitchen, such as the crock pot, in order to truly beat the summer heat and keep your cool while preparing a nice hot meal for friends and family.

So, how does crock pot cooking really help beat the heat? Simply put, the crock pot in and of itself puts off far less heat when cooking than an oven or stove top. This is the first and possibly the best reason to utilize the crock pot in your summer meal planning. You should also consider the fact that by not heating the house by using your stove top or oven you are also preventing your air conditioning (or other cooling methods) from working overtime in order to compensate for the additional heat that other cooking methods introduce. 

This makes crock pot cooking a win-win situation as the costs involved in operating a crock pot are far less than the costs involved in operating a stove or oven in general. Whether electric or gas, your stove and oven are often serious energy hogs. Add to that the fact that you are not raising the temperature in your home by traditional means of cooking and you are using even less electricity Konferenztisch Glas Rund.

Unfortunately for most, the general consensus has been that crock pots were meant for comfort foods and hearty winter meals. The truth is that the crock pot should be one of your best loved and most often utilized cooking methods if you can manage it. When it comes to cooking with a crock pot, the options are almost limitless. Almost anything that can be baked can be made in the crock pot and many, many more wonderful and enticing meals and treats as well.

Benefits of Crock Pot Cooking

In addition to the cost benefits mentioned above when it comes to crock pot cooking there are many other benefits that are well worth mentioning. First of all, the bulk of the work involved in crock pot cooking takes place early in the day when you are refreshed rather than at the end of a hectic work or play day. This means that you are less likely to forget an ingredient or make other mistakes that often occur as we hurriedly prepare a dinner when we are exhausted from the activities of our day.

Second, many great crock pot recipes include the vegetables that insure we are getting the nutrients we need. So often, when preparing a meal at the last minute, vegetables and other side dishes are left out in favor of expedience. Crock pot cooking in many instances is a meal in one dish. 

Another great reason to use a crock pot for your summertime cooking is the ease of clean up. Unlike pots and pans, most crock pot meals are made in one dish. This means that there will not be mountains of dishes to be either hand washed or loaded into the dishwasher (or if you are like me-both) afterwards. You can spend less time cleaning just as you spent less time slaving over a hot stove. Oh wait! Make that no time slaving over a hot stove. Once clean up is complete you can get back to enjoying the sun set, chasing the lightening bugs with your little ones, or waiting for the first star.

While there will never be a one size fits all best cooking method, crock pot cooking comes very close. If you have a crock pot collecting dust somewhere in the back of your pantry it is time to get it out, dust if off, and dig up some great summertime crock pot cooking recipes. 

Kamis, 02 Maret 2017

A great range of garden furniture including tables, chairs at a sensible price!

Your garden should reflect the personality and your individual style. It should be decorated and designed in ways that you, like and enjoy. Garden tables and chairs provide you an excellent place to watch your garden beauty.

Fornisca offers a complete range of garden furniture to suit your style of living. Place one of these garden tables & chairs in the middle of your garden, on your porch or patio, beneath a tree, or anywhere else in your landscape. These Garden tables offer you so much more than just a place to sit: they offer you additional beauty for your garden.

We have a huge collection of beautiful tables to match your taste. We offer:

* Coffee tables for Garden 
* Folding Circular Table
* Lister Fairford table
* Square dining table 

These are some of the tables offered by Fornisca. To view the complete range of beautiful and durable garden tables, visit Konferenztisch Glas Oval.

Rabu, 01 Maret 2017

3 Benefits of Owning a Patio Awning

More and more of us each year try harder and harder to enjoy the outdoors and the warm days of summer without having to leave our own backyard. Back yard pools are becoming more popular as prices become more affordable. Even gazebos and sunroofs are increasing in popularity. These are all great ideas to enjoy your backyard. One idea that now is also becoming main stream in household owners is the patio awning. Below are the 3 top benefits of owning a patio awning. 

The number one benefit of owning a patio awning is protection. Many properties have patio doors leading onto the patio or deck. Unfortunately, this area by most property owners is not being used to its full advantage. Basically, the area is useless when it rains or if the sun and its harmful rays are not your cup of tea. Having a patio awning will eliminate both of these issues and provide you with more enjoyable usage of your patio or deck. With the shelter that the awning provides, you may sit outside and still enjoy the fresh air and sounds of the outdoors with out getting wet or worrying about harmful UV rays from the sun. Also, any patio furniture you own is now protected from these weather conditions. 

More Living Area 
With the added protection as mentioned previously, you now have just expanded your living area. You may now be outside and enjoy a nice dinner and entertain your guests without the worry of a rain shower. Your guests will enjoy the comfort of being shaded from the sun and take in the beauty of your backyard. The awning will basically give you a second dining room as well as living room and you will be able to enjoy all your meals outside under the protective awning canvas. 

A benefit of the patio awning is that you do not need to break the bank to own one. As opposed to getting a pool or gazebo to add value and cosmetics to your house, choosing an awning can be the logical choice if you are on a tight budget. There are many companies that offer pre-made awnings that come in different sizes, fabrics, and colors that will probably more than suit your needs. A simple investment in owning a patio awning can make a great difference in how you spend your days and evenings in your backyard.

Source: davincigrouplk.com

Buzz Marketing: Marketing to non-marketable customer

When Dietrich Mateschitz formulated the drink “Red Bull” in 1987 for Australian market, bars initially refused to stock it, seeing it as more of a medicinal drink than a mixer. However snowboarders and clubbers soon recognized. The boost it gave them. They started to bring it with them to non – alcohol bars and pubs.
Red Bull has mastered the buzz marketing. In the 8 sales area in US, the representative scouts for the hot spot. They distributed their branded refrigerator and some goodies to the bars and clubs. If other conventional establishments ask for Red Bull, they refuse them to retain the credibility and uniqueness of their community and clubbers. To connect this community, Red Bull use to organize a two – week annual music festival. 
Red Bull first marketing technique was to distribute and target the teenagers and college goers. They went where these guys goes. Then Red Bull went around the cities full of Red Bull cars and distributed the drinks to anybody who need energy- Free, the construction workers, Athletes all.

Coke and Pepsi recognized a new segmentation of their market and tried to capture it with big marketing budget. They created energy drinks. But after millions of write off they are distance number 3 and 4. Red Bull is still the king of energy drink with 65% of market and that is with the fraction of their spending.
Five years back on internet, Google started it operation in the dorm of two Stanford guys (You do not need to know there name, I guess) they created a system for search and marketed it on net with minimal of advertising. End result, after 3 years they become numro uno no in search – marketing in the presence of heavy spenders like Yahoo, overture etc 

That the power of Buzz marketing. Gone are the days when you write a Cheque for your ad agency and agency will do the marketing. According to Philip Kotler, advertising is a lazy way of marketing and branding. You outsource almost everything, even your brand’s undergarments. Traditional marketer thinks that job is over. But buzz marketing is an engaging art of marketing. It is a hard way to market a product and services. Most of marketers do not like it. Because they like their comfortable air-condition rooms.
But in real world, you can’t close your eyes and think that your competitor will take pity on you. They are here to eliminate you. Buzz marketing is not a passé’ anymore. It is here and happening.

CEOs, be aware, if your people are saying they need different budget for branding, marketing and sales. Think again, someone is not ready to move his butts.

$100 Per Day With Adsense - Possible ?

These are proven techniques for making Google AdSense, which will work on most blogs and websites. There is no secret system, you just have to think smart and put the time and effort into making things happen. Don't start out on the Google AdSense path and think you are instantly going to be making 1000's of dollars a week. It isn't going to happen. 

The most important step to making money from Google AdSense is to increase the volume of traffic to your blog or website. Simple ways of doing this is by distributing your articles to ezine lists, article announcement lists, blog carnivals, social bookmarks sites and yahoo groups. For this to work you need to write at least one new article a day, which needs to be of a good quality and interesting.

Create the ad units so that they blend in with your blog. You will need to go into your Google AdSense control panel and enter the hex colour codes from your website or blog. Make sure the text colour; background colour, and link colours all match your blog.

Don't use borders around the ad unit boxes. Again, you want the boxes to blend, you will have to colour code the borders to match the background so that they become invisible.

Find profitable niche markets, it is important not to choose markets where the cost per click is too low to make it worth your while. I suggest that you do some keyword research and find out roughly what the cost per click is in Ad Words. Usually this will be a good indication as to whether this will be successful.

Keywords are of great importance, you have to make sure that your content is not overstuffed with particular keywords to the point of destroying readability and value. What you need to do is master the art of making sure your articles make liberal use of on-topic keywords, which are likely to generate the most relevant ads. Experts maintain that using keywords with your titles and H1 tags is any excellent way to assist in getting the most relevant possible adds

How and Why Do Women Buy?

A woman wanted a cell phone that would work anywhere, not rack up high roaming fees, and be "cute," according to Martha Barletta, author of _Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment_. 
Her husband researchs various plans and finds the one that most matched her calling and financial criteria. 
"What kind of phone comes with it?" the wife asked. 
"What difference does that make?!" replied the husband. 
His wife looked at the information he'd gathered and discovered that Nokia had a model in "ocean blue," although the nearest store carrying one in that color was an hour's drive away. 

She drove. 
"The color of the phone is the most important thing?" asked her astounded husband. 
No, said Barletta, it wasn't the most important thing, but while this woman was buying, "she wanted what she wanted." 
To women, details of beauty, simplicity, and practicality matter. Says Barletta, "A woman might choose a Jeep Cherokee because it's the only one whose hatch she can easily flip open." 

Studies have shown, writes Barletta, that the male sees his relationship to others in terms of higher/lower, faster/slower, first/second. 
A female sees her relationships in less competitive terms: similar-to/ different-from, know-her/don't-know-her. Thus advertising that says others will be jealous if you own this product works with men but is off-putting to women. 
Women, says Barletta, want to be able to say, "Yep, that's my life. If that product works for her, it'll probably work for me." 
Thus the power of cultivating the mavens –- the trusted people to whom your market of women turn for advice -- can be the key to increasing your profits. 
When you want to learn exactly how to cultivate those mavens, read Malcolm Gladwell's brilliant book on the topic, _The Tipping Point: How Little Things Can Make a Big Difference

More than half the U.S. population is female, and women purchase or influence the purchase of more than 80% of all products and services. 
Women are the majority decision-makers today, not only in the traditional areas of fashion, food, and cosmetics but also for such big-ticket buys as automobiles, financial services, home improvement, computer electronics, and travel. 
So you might think there would be nothing about the buying habits of women that American businesses don't know. 

However, Barletta and Mary Lou Quinlan, author of _Just Ask a Woman: Cracking the Code of What Women Want and How They Buy_, believe that many marketing and sales strategies are more likely to annoy their target audience than to attract them. 
"You might feel that you have already evolved into the most politically correct person you can be. Your ads are not offensive your products keep improving, but that's not enough to lure a woman to buy your product rather than a competing brand," warns Mary Lou Quinlan. 

Both Quinlan and Barletta point out that women are especially valuable customers. More than men, they typically ask for recommendations from friends and acquaintances before they buy and, if they are happy with a product or service, will recommend it to others. Again, this highlights the powerful influence of mavens on buying decisions. 
According to Quinlan and Barletta, women - especially working mothers - lead time-pressured lives and therefore appreciate products that simplify tasks and relieve anxieties. 
They prefer product warranties and service guarantees more than extra bells and whistles. 
Women don't want to be told a product is "cool"; they want to hear specifics about how it serves their needs and their families' needs. 
Both agree that women want marketers to be patient and helpful. "It's frustrating to marketers of high-stakes or big-ticket services such as financial services or cars to be asked to meet with women several times to go through alternatives," writes Quinlan. 
But from a woman's point of view, it's necessary: "Women judge the quality of the relationship as well as the quality of a product. They ask a lot of questions and do a lot of listening before they form a trusting relationship to believe what that person is saying about the product," she says. 
Quinlan and Barletta reach many of the same conclusions but disagree on some points. 
For example, Quinlan says women today – especially working mothers are stressed out. 
Barletta believes the opposite: "In fact, women today are proud of how well they cope with stress." 
In another point of disagreement, both authors describe a current ad for the cholesterol-lowering drug Lipitor, reaching opposite conclusions as to its effectiveness. 
In the ad, writes Barletta, a "gracious, glamorous, silver-haired woman is coming up a red carpet as if to the Academy Awards. Suddenly, she trips and falls flat on her face. 
The message: Cholesterol doesn't care who you are; it can even bring a princess down." 
Women don't like the ad because they "don't like to see anyone get hurt, even for a good cause," says Barletta. "All I can think is, 'Oooh that poor woman, is she okay?'" 
Quinlan praises the same ad for being "cliche-smashing." She says the way to get womens attention is to play against type. "How often have you seen the gray-haired grandmother walking the beach and worrying about her incontinence or arthritis?" she asks. 
According to Quinlan, the Lipitor ad is an example of letting older models "be silly and not just sentimental," which, she implies, appeals to women. 

On this point, I agree with Barletta, not Quinlan. What do you think? 
But the books differ most significantly in how they present their material. Quinlan is CEO of Just Ask a Woman, Inc. (http://www.justaskawoman.com/) a marketing research firm she founded in 1999. 

Her main research method is a TV-show format in which Quinlan plays "Oprah" to elicit candid views and opinions from an all-female audience. In her book, Quinlan shares the insights from her interviews of more than 3,000 women. 
They have told her that, in their stressed lives, they would appreciate having bank statements that are "understandable" and instructions for cell phones "written in English" (as opposed, presumably, to techie talk). 

Surely, a wise bank or cell phone manufacturer would provide same. But a reader can't help wondering, wouldn't men like understandable bank statements and cell phone manuals too? Wouldn't anyone? 

Barletta is president of The TrendSight Group (http://www.trendsight.com/), a marketing consulting firm that also was founded four years ago. 
Its patented product, the "GenderTrends Marketing Model," provides a process for analyzing how to mesh what you sell and how you sell it with, as Barletta puts it, "female gender culture." 

Barletta's book not only describes what women want, it also shows many scenarios where no rule applies to 100% of either gender's buying behavior. 
Barletta notes that it is not that women want better products and better service while men don't. It's that women will go to more trouble to obtain what they want. 
She points out, for example, that Wyndham Hotels put magnifying mirrors in bathrooms based on suggestions from women who wanted them for applying eye makeup. 
Men didn't request the mirrors and probably never would have, according to Barletta, but they appreciated them when they appeared, because it made shaving easier. 
One reason it takes women longer to make a buying decision, Barletta explains, is that women want the "perfect answer." 

Men will buy a workable answer rather than continue to shop, while women will continue to shop in the hope of finding that perfect answer. Now that sounds familiar. 
Women also relate better to "warmer" than to "winner." A Nissan print ad stating "horsepower increased 17%, torque increased 6%, bragging rights increased 100%" is a male-only ad. 

Women (even those who know what torque is) don't care as much about bragging rights says Barletta. But an ad for an SUV that says "Think of it as a 4,000 pound guardian angel" is an ad that resonates women. 
Both books were helpful to me, but Barletta's book contains more information for marketers regardless of gender.